Marketing Plan Coursework Example | Topics and Well Written Essays - 1250 words

Marketing Plan - Coursework Example Auto Tech Associates is an automotive business, located in Queens, New York, and distributes various accessories and other material required for vehicles. The company markets oil, oil filters, wiper blades, air filter, wiper fluids, antifreeze and many other kinds of materials that are required by gas stations, mechanics, auto-parts stores etc. For Auto Tech Associates, distributing the auto-fluids and materials is no the mere and core idea behind its marketing, instead it strives to put sincere efforts to create, communicate and deliver reasonable values to its customers. As Kerin et al (2005, p. 8) stressed, for the marketing to be successful, the marketer must give extreme emphasis on creating and communicating the values to the customers. More over, the company considers maintaining customer relationship as the core strategic focus since building customer relationship is at the very heart of modern marketing, as denoted by Armstrong and Kotler (2005, p. 6). No matter how small or the larger is the business, strategic approach in marketing has emerged to be one of the extremely vital components of contemporary marketing. Strategy is perhaps the most significant terms in marketing today. When it comes to Auto Tech Associates, the main strategy is maintaining long-term customer relationship. A better customer relationship is key success factor to achieving competitive advantage and become successful in the marketing as well. ‘To distribute high-value automotive accessories to the customers and create a brand image in their mind for the superior value in the market’ is the main mission that Auto Tech Associates would like to communicate to the targeted customers. In order to achieve this mission and business goal, the company proposes to conduct its business based on few strategies like distributing quality items, valuing customers’ perceptions,