1. In The Matrix, The “Matrix” Is An Idealized World That

1. In The Matrix, the â€Å"matrix† is an idealized world that is essentially a computer simulation which prevents humans from seeing the real world, which is full of many difficult troubles and dangerous situations. The Matrix prevents humans from seeing this truth about the real world and allows for humans to live in a simulated world representative of life in the year 1999. Meanwhile, in The Allegory of the Cave, the cave is a cave where three prisoners have been chained up for their whole lives. These prisoners have their legs and necks chained so that they can only look straight ahead at the cave wall in front of them. There is a fire behind the prisoners so that the prisoners are only able to view the shadows of the movements behind them†¦show more content†¦Morpheus and his crew initially believe that Neo is â€Å"the one† to free mankind from the trappings of the matrix and to expose humans to the real world outside of the matrix. Meanwhile, the escaped prisoner is set free from the cave and is forcefully dragged into the sunlight. Over time, the escaped prisoner adjusts to the brightness of the world outside of the cave and learns that the reality he once believed to be true in regards to the shadows is not actually true. The escaped prisoner eventually believes that life outside of the cave is much more profound than life inside of the cave and wants to bring the other prisoners into the real world. However, the other prisoners do not believe what the escaped prisoner is telling them about the real world as they have never left the cave and do not want to leave the cave. The purposes of Neo and the escaped prisoner are similar because they are set free from the worlds they have lived in their whole lives to discover the truth about the world. Both Neo and the escaped prisoner similarly aspire to bring others into the light about the realities of the worlds they both live in, but face various challenges along the way, in Neo†™s case destructive technology and violence and in the prisoner’s case ignorance and stubbornness. Both characters attempt to use their newly-discovered truths about the realities of their lives to free other characters fromShow MoreRelatedModule Guide For Assessment Hand2718 Words   |  11 PagesLIBRARY WORKBOOK Exercises 1 – 4: Using the Library Catalogue: HAND THESE IN FOR MARKING – See module guide for assessment hand in date Note: Books other than those specifically mentioned may be used to help you to answer some of these questions. 1. Use the Keyword search on the catalogue to find books on ‘molecular cell biology’. How many results are there, how many of these are journals? Total library catalogue results for ‘molecular cell biology: 551 Total number of Journals: 25 2. 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Rhetorical Analysis Of Seabiscuit An American Legend

Rhetorical Devices Examined in Seabiscuit: An American Legend How does a scrawny, bitter, and lazy horse become the champion of 33 races and holder of 13 track records? A heroic symbol to the United States, Seabiscuit was the epitome of how persistence, courage, and dedication are enough to transform an underdog into a victorious winner. During the 1930s, when America was still in the grip of the Great Depression, Seabiscuit managed to capture the nation s imagination and unite the country. With the help of the radio, a novel invention which made live broadcasts viable coast to coast, the country was able to follow the tale of the classic underdog and discover how the little horse with a big heart overcame a career ending injury to win†¦show more content†¦His rags-to-riches career as a bicycle salesman turned automobile dealer and then distributor. It also describes the accidental death of his son in a car accident, the collapse of his first marriage, and the introduction o f horse racing to Tijuana in conjunction with the economic effects of Prohibition. Additionally, the reader learns the the circumstances under which Howard met and married his second wife, Marcela, and the unusual chain of events that encouraged Howard’s involvement in horse racing. Another key figure is Seabiscuit’s trainer, Tom Smith, an old cowboy with an intuitive understanding of horse psychology. Smith, a man of few words but a brilliant trainer of horses, learns to approach each horse as an individual and to tailor training methods. These unorthodox training techniques helped cure Seabiscuit of several of his bad habits, including his reckless behavior towards jockeys. Seabiscuit s primary jockey, John â€Å"Red† Pollard, was an impoverished rider struggling to pursue his financially unstable dreams. So desperate to make money, Pollard outworked himself doing strenuous tasks to make it by. Pollard was even rendered blind in his right eye while exercising a horse for only fifty cents. Visually damaged by a clump of dirt that struck him in the head and plagued by injuries to his shoulder and his leg served as stressors that rendered Pollard

Gate log system using rf-id reader Free Essays

1.1 What is RFID Short for wireless frequence designation, RFID is a dedicated short scope communicating ( DSRC ) engineering. The term RFID is used to depict assorted engineerings that use wireless moving ridges to automatically place people or objects. We will write a custom essay sample on Gate log system using rf-id reader or any similar topic only for you Order Now RFID engineering is similar to the saloon codification designation systems we see in retail shops everyday ; nevertheless one large difference between RFID and saloon codification engineering RFID does non trust on the line-of-sight reading that saloon codification scanning requires to work. 1.2 Why RFID In an progressively disconnected, regulated, and unsure universe, Texas Instruments ‘ ( TI ) RFID engineering gives concerns, authoritiess, and consumers a safe, private, and unnoticeable manner to maintain path of it all. Consumers benefit from shorter lines at check-out procedure counters, in infirmaries, libraries, and gas Stationss because RFID fast-tracks them to the forepart of the waiting line. They can besides profit from lower monetary values because of the efficiencies RFID brings to the supply concatenation. Business and establishments are turning to RFID engineering as they comply with authorities product-tracking ordinances, seeking to restrict larceny, cut down out-of-stock losingss, strengthen trade name trueness, and do interaction with clients a more positive experience. RFID is a mature, exhaustively tested engineering. In most RFID applications, the period of tests, proving, and economic feasibleness surveies is over. Large-scale RFID system rollouts are underway. 1.3 RFID Application Overview There are about as many RFID applications as there are concern types. Titanium has established a leading place in these basic classs: Automotive– Auto-makers have added security and convenience into an car by utilizing RFID engineering for anti-theft immobilizers and passive-entry systems. Animal Tracking– Ranchers and farm animal manufacturers use RFID engineering to run into export ordinances and optimise farm animal value. Wild animate beings are tracked in ecological surveies, and many pets that are tagged are returned to their proprietors.    Asset Tracking– Hospitals and pharmaceuticss meet tough merchandise answerability statute law with RFID ; libraries limit larceny and maintain books in circulation more expeditiously ; and athleticss and amusement enterprisers find that â€Å" smart tickets † are their ticket to a better underside line and happier clients. Contact less Payments– Blue-chip companies such as American Express, Exxon Mobil, and MasterCard use advanced signifier factors enabled by TI RFID engineering to beef up trade name trueness and encouragement gross per client. Supply Chain– WalMart, Target, BestBuy, and other retail merchants have discovered that RFID engineering can maintain stock lists at the optimum degree, cut down out-of-stock losingss, bound shrinkage, and velocity clients through check-out lines. About from the beginning, TI was there: assisting set up criterions ; back uping the RFID supply concatenation of inlay and label makers ; and systematically using leading-edge semiconducting material engineering to the nucleus of RFID, the transponder. 1.4 Why this undertaking is of import What we are be aftering to make is a gate log system based on the new engineering which is the RF-ID READER, the user will hold a CARD that will let him to come in the gate, when he acquire near to the gate the receiving system will observe the card and read the informations stored on the card wirelessly by mean of the rf-id reader. The microcontroller on the receiving system will read the informations from the RF-ID reader and if the user is allowed to come in the microcontroller will give the signal to open the motor ( gate ) .else a message will look on the LCD and the motor will non open. An of import portion of our undertaking is the Personal computer interfacing so all of the operations and the event will be displayed on a log tabular array. 1.5 System block diagram: The chief constituents that will be used movie microcontroller ( pic16f876A ) DC-motor ( little motor for simulate open/close ) Consecutive interface bit ( this bit will manage the electromotive force degrees between the microcontroller and the personal computer ) RF ID-reader H-bridge this is a will known circuit which have two inputs from the microcontroller to drive the motor clock wise or counter clock wise LCD ( liquid crystal show ) that will be used to expose the user figure and any coveted notes such as ( non known user ) 1.6 Features that leads to take ID-12d as the rf-id reader for this undertaking: It requires 5V supply ( it can be supplied from the same supply as movie ) 125kHz read frequence ( compatible with most sorts of releasing factor cards ) EM4001 64-bit RFID ticket compatible 9600bps TTL and RS232 end product ( can be connected straight to pic microcontroller utilizing the usart faculty ) 100mm read scope ( good reading distance ) 1.7 Method of operation The end product of the rf-id reader is consecutive which will be connected straight to pic microcontroller, when the reader detects any rf-cards in scope it will read it and direct the ruddy informations ( 64-bit ) serially, the microcontroller will have those bytes and hive away them in a twine, so it will compare whether this Idaho is existed or non, this action will be displayed on the liquid crystal display. If the user is allowed to come in the gate so the microcontroller will publish the bid to the h-bridge to open the dc_motor, wait certain clip so publish the shutting bid. Besides the microcontroller will direct the information to the personal computer ( serially ) to be stored in a log tabular array Needed package mikrobasic compiler, this will be used to compose the codification for the microcontroller ocular basic.NET, this package will be used to compose the plan that will have the information from the microcontroller and show it on a tabular array. How to cite Gate log system using rf-id reader, Essay examples

Wireless Charging For Electric Cars-Free-Samples for Students

Question: Discuss about the Batteries and Wireless Charging For Electric Cars. Answer: Introduction Environment and energy have been playing important roles in the electric transportation system. Electric vehicles have high flexibility and charging is not easy for them. EVs keep high battery backup as storage for electricity to operate in a long distance. As stated by Vaka and Keshri (2017), the wireless power transfer can alienate charging system and its battery capacity is less than the storage system. Importance An internal combustion engine can run swiftly in case of a long way, however, EV needs high power battery efficiency. This high power battery can be expensive for use; however wireless charging system can be cost effective for energy use and gasoline-powered vehicles. Battery needs a charging system and plug-in methods, wireless charging can be beneficial for this. Charging cables can also bring hazards, however, in WPT, drivers just need to park their cars near a charging station and dynamic WPT will charge the cars (Li and Mi 2015). This wireless battery charging provides 20%more battery back-up than conductive charging. Of late, the wireless charging generates high demand in the market and researchers are working out with magnetic resonance theory. Magnetic coupler design is important in sending the wireless power and it is of two types, primary coupler and pick up coupler. Themes: Dynamic charging: Dynamic charging is a way to provide charging to the EV during driving and it can provide solutions to the range anxiety while driving. In dynamic charging, there are two kinds of the magnetic coupler, one is long track coupler and other is narrow-width track coupler. With the use of narrow track design, construction cost can be decreased. In designing the track, pickup coil can cover only a little portion (Maglaras et al. 2014). Contactless power transfer: Contactless power transfer is a wireless process that can be transmitted electrical energy to the electrical devices. In case of EVs, the wireless power supply can be categorised into two, radiative and non-radiative. Moreover, in using of non-radiative techniques, power can be transmitted through magnetic fields by inductive coupling to wires and coils (Qui et al. 2014). Inductive power transfer: The principle of using the inductive power transmission is depended on the transmitting coil with another receiver coil. Two coils are coupled through magnetic inductors which induce through voltage. According to Miller et al. (2014), the more coupling will be efficient, the more the power transfer will be convenient. The distance between ratio inductors may determine the coupling strength and it can be depended on the shape and size of coils. In-motion wireless charging: Wireless Power transfer can be described as safe and convenient. It is an autonomous way of charging the vehicles as it does not require bulky charging system to carry in EVs. In-motion wireless charging helps to reduce the battery shape and increases the battery life as a whole. Question: What are the ways to use wireless charging and battery in Electrical vehicles? Findings: Wireless charging is the future of WPT and it can be used by dynamic charging. This technique is efficient, easy-to-use and convenient charging method for giving charge to the EV. This technique is helpful in the automotive industry with the beneficence of resonant magnetic induction procedure for using energy wirelessly. WPT involves disciplines of magnetic supply of energy and power electronics with the use of mechanical engineering and communication. However, a magnetic field is related to low density and high frequency. Circuit analysis is important with an analytical approach to the finite element methods. Electrification is important in transportation as it important that it cannot be avoided due to energy-related issue. Wireless charging and battery is not only the concept of charging the vehicles but also it is a customer-centric operation in a daily based worked. Further, wireless system provides the benefits of recharging in the parking space. It provides the advantage in c harging the battery in a consistent way without the complex system. The users need to have the plugs, cables; adaptors and it can multiply the charging facility with gadgets. The system of little and often charging system days are gone and the people are using this in forefront trends. An EV can be charged at anywhere and it cannot be possible at wired charging (Yilmiz and Krein 2013)). Vehicles to grid power transfer are becoming popular with bi-directional converters that have inductive links. It is important to have the converters and controllers intact with the presence of coils and wires from AC supply of energy. Conclusion Different technologies can be taken to use of wireless power transfer to the EVs, however inductive power supply with magnetic use can be helpful and it is cost effective. Coils and wires can be used to improve the efficiency. Various types of compensation topologies can be used that may increase the performance indexes. Using of wireless charging is nowadays is important as it provides relief from the burden of equipment with promoting the green energy. Moreover, conducting charging is related to the use of cables and wire, wireless charging is the new trend in the automotive industry Reference List Berger, A., Agostinelli, M., Vesti, S., Oliver, J.A., Cobos, J.A. and Huemer, M., 2015. A wireless charging system applying phase-shift and amplitude control to maximize efficiency and extractable power.IEEE Transactions on Power Electronics,30(11), pp.6338-6348. Kim, B.C., Kim, K.Y., Ramachandra, S., Khandelwal, A. and Lee, B.H., 2015, September. Wireless lithium-ion battery charging platform with adaptive multi-phase rapid-charging strategy. InEnergy Conversion Congress and Exposition (ECCE), 2015 IEEE(pp. 3087-3091). IEEE. Li, S. and Mi, C.C., 2015. Wireless power transfer for electric vehicle applications.IEEE journal of emerging and selected topics in power electronics,3(1), pp.4-17. Lukic, S. and Pantic, Z., 2013. Cutting the cord: Static and dynamic inductive wireless charging of electric vehicles.IEEE Electrification Magazine,1(1), pp.57-64. Maglaras, L.A., Jiang, J., Maglaras, A., Topalis, F.V. and Moschoyiannis, S., Dynamic wireless charging of electric vehicles on the move with Mobile Energy Disseminators. Miller, J.M., Onar, O.C., White, C., Campbell, S., Coomer, C., Seiber, L., Sepe, R. and Steyerl, A., 2014. Demonstrating dynamic wireless charging of an electric vehicle: The benefit of electrochemical capacitor smoothing.IEEE Power Electronics Magazine,1(1), pp.12-24. Miller, J.M., Onar, O.C., White, C., Campbell, S., Coomer, C., Seiber, L., Sepe, R. and Steyerl, A., 2014. Demonstrating dynamic wireless charging of an electric vehicle: The benefit of electrochemical capacitor smoothing.IEEE Power Electronics Magazine,1(1), pp.12-24. Qiu, C., KT, C., Ching, T.W. and Liu, C., 2014. Overview of wireless charging technologies for electric vehicles.Journal of Asian Electric Vehicles,12(1), pp.1679-1685. Vaka, R. and Keshri, R.K., 2017. Review on Contactless Power Transfer for Electric Vehicle Charging.Energies,10(5), p.636. Yilmaz, M. and Krein, P.T., 2013. Review of battery charger topologies, charging power levels, and infrastructure for plug-in electric and hybrid vehicles.IEEE Transactions on Power Electronics,28(5), pp.2151-216

Literature is not innocent Essay Example

Literature is not innocent Essay Literature is not innocent. It is guilty and should admit itself so. What does Bataille mean by this, and is he justified? When Emily Brontes Wuthering Heights1 was published, it was deemed by many to be a story of sinister and evil content, and this view was especially centred on the character Heathcliff. Many readers, in general terms, would see the novel as guilty as opposed to innocent (it must be remembered here that Bataille uses the words guilty and innocent not with their everyday meanings, but with meanings that he constructs for the purpose of his argument), and this is perhaps why Georges Bataille chose to include it in his study, Literature and Evil2, and also why the title quote is so relevant to the book. But what does Bataille actually mean in this quote? What is his definition of innocent and guilty? Also, how does this relate to Wuthering Heights (the text we shall concentrate on here) and is Bataille justified in the conclusions he makes? It is important then to firstly attain a good idea of the meaning of Batailles terms, as a starting point for this essay. We will write a custom essay sample on Literature is not innocent specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Literature is not innocent specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Literature is not innocent specifically for you FOR ONLY $16.38 $13.9/page Hire Writer When we think of the word innocent, the word good also comes to mind. Innocence is the state of having done nothing wrong, and so something that commits no wrongs must then be good, and therefore free from guilt. Bataille gives this utilitarian based view of Good; it is based on a common interest which entails consideration of the future3. So something that is not based on a common interest, and does not consider the future and consequences of itself cannot be classed as Good, or innocent, and so must be bad, and therefore can be said to be Evil. Something that is Good has limits, or restraints on it, to ensure it adheres to the rules of what Good is. So it must follow that Evil, in opposition to Good, lacks these restraints, and does not consider the future it merely exists in the moment it presents. This is why it is so relevant to literature when we read literature we are just existing in the moment of the novel it takes no consideration of anything but that moment that it presents. It allows us to explore this world, with no consequences. We are able to suspend our disbelief, and enter the mystical state4 of the novel that we can experience in this solitude. Also, if the content reveals a narrative where there are also no restraints, then this state is intensified. This is where Bataille makes a link with eroticism. In the sexual act, one concentrates simply on the moment, in a manner unique to our species, and nothing else at that point matters. We do not think of external constraints when experiencing sex or literature; both create a world in our minds opposite to that which we live in no constraints or consequences exist there. Bataille sees Evil and love to be closely related with each other. He states death seems to be the truth of love, just as love is the truth of death5. It seems he believes that inside love there has to be a recognition of death, because if you love another life, you are aware it will end, as all human experiences do, and so you recognise that your love is finite it is not unlimited. So love is therefore Good, as it at least has this limit imposed upon it. But perhaps its bad side can be said to be in its physical manifestation eroticism where the persons involved are living in that moment that it creates, and they are free of any limits; it is not done for any future benefit, but just for its own sake. So this could be said to be an evil part of love; but as we will see later, there has to be Evil for good to exist, so this paradox is inevitable. As we know, the love of Catherine and Heathcliff is the focus of Wuthering Heights, so there is much to be explored here the issue of the love presented in the novel, the status of the characters involved, and how this all relates to Batailles opinion on the guilt of literature in general. The character Heathcliff lives life by his own rules, and he sees no limits on himself or his actions he simply does what he wants simply because he can. Is he, then, Evil? It would seem so, as he does not comply with the rationality of the world we live in. Bataille even goes so far as to call him a sadist he hurts others because he knows he can, and he seems to take pleasure in this fact, or, at least, he is indifferent to the other characters plights. He has no concern for any excepting of course the object of his love. Bataille believes we need to comply with reasonable adult conventions6 in order for society to survive, but Heathcliff doesnt want to participate in this order of things. He wants to keep his infantile freedom7, where the laws of society and conventional politeness do not affect Catherine and himself. Bataille believes this is his main reason for acting as he does, because he has been banished from the kingdom of childhood, but wants to return to it, so will sto p at nothing to regain it8, and the freedom he had in it. But isnt Bataille contradicting himself somewhat here? He is saying now that Heathcliff does what he does as a means to an end, rather than just doing it out of pure sadism, so perhaps his deeds are not purely Evil? However, despite this possibility of contradictions, Heathcliff must still be deemed as Evil, because for whatever reason he commits the sins against others, he is doing it because he can, and he disregards the consequences for his victims, which is in itself intrinsically Evil. So in the eyes of the world, Heathcliff represents Evil, and all it stands for. But, as Bataille himself says, Heathcliff believes he represents Good and reason9. Heathcliff is questioning society and its limits, and this is where the theme of transgression becomes important. Heathcliff is trying to transgress through society and its laws, and so he represents opposition to social restrictions. Bataille describes this transgression as a tragic violation of the law, which leads the novel to have a certain affinity with Greek tragedy atonement is connected with transgression. Bataille says that it is not the laws that Heathcliff is trying to transgress that are denounced, but the domain that these laws deny, the forbidden domain. Humanity banishes this domain to us, but Bataille says this only serves to magnify it, and so in essence make us want it more the ban beautifies that to which it prevents access10. In trying to reach this domain, the perpetrators suffer; Catherine dies due to her infidelity to the spirit, and Heathcliff has to endure the agony of life without her. Therefore, in the unlimited world of literature, it can be said that we are given lessons on what happens to those who try and transgress the laws of our society. Over time, as Bataille points out, reason has replaced the primitive taboos, and we have learnt that certain things should be avoided if we do not want to suffer. This can occur easily through literature, as no real beings suffer, but we can recognise what it would be like if there were no rules or limits to live by, or if we refused to live by those limits. Literature can reveal a process of breaking these laws without trying to create another order, simply because it can do this. It only needs to be what it is; it does not need to create anything else. Perhaps literature provides the lesson we need to avoid trying to go beyond rationality in our lives? So, if literature does perform this task, then can it still be called guilty? Would not this make it more of a constraint on society rather than something that could be cal led a bad influence? So perhaps the instant of escape that literature provides can be seen as similar to the eternal escape that death provides? The two can be similarly described both are unlimited in certain senses. In literature, we lose ourselves in something other than ourselves, and this is also true of death, and as Bataille says, what this other thing11 is is not important it is still something that transcends the common limitations we are all subject to. Both provide an escape of some kind, even if one is of more of a permanent nature. Through literature, we are exploring the world of the moment that it presents, and by death we are exploring whatever (if there is anything at all) lies beyond this life. Bataille believes that, in writing Wuthering Heights, Emily Bronte had fathomed the very depths of Evil12. From his study, it seems that perhaps you have to be Evil yourself to write literature at all, because you have to be unlimited free of restraints and as we know, to lack these constraints is seen as Evil. Jacques Blondel13 believes Bronte emancipated herself from all prejudice of an ethical or social order, and he believes this liberation is necessary to every artist. He also says this can be felt most intensely by those in whom ethical values are most deeply rooted14, as they have a thorough knowledge of Good, so can easily present the opposite. Due to these values, Bronte is able to resolve the problems in her novel this manly being the purity of love being regained in its intimate truth, which as Bataille said, is that of death. It seems true to say that only by knowing Good can you know Evil to know the opposite of something is essential in defining it, for example, the states of hot and cold. Also, we could say that Brontes own views may have been reflected in Catherine; someone who is capable of total love (we know this when she says, I am Heathcliff15) but also recognises the need to live by the restraints of life, even though in her case it seems to do her little good in the end (admittedly, had she not followed the constraints bound upon her in her patriarchal society, then her and Heathcliff may have married and ended up as beggars, but Heathcliff would probably have preferred this anyway, so this can be seen in two ways). Bataille also says that Bronte identified herself with Catherine, and both were absolutely moral 16 this is in fact what causes Catherines demise, as she cannot detach herself from loving the man she did as a child. Also, she was unable to love without limits, as Heathcliff did, and so she died paradoxically she achieved a love without limits through death which she could not achieve in life. But to extend the paradox further, she now has this lo ve that she needed in life, but has no use for it now in death. Bataille says that Evil therefore, if we examine it closely, is not only the dream of the wicked; it is to some extent the dream of the Good17. If we accept this, and accept Batailles use of the term Evil, then can literature be as guilty as we first thought? We have seen that it is indeed guilty in a number of ways it is outside our social constraints, and can do whatever it pleases, so much so that we can perhaps even call it dangerous, and Bataille even believes it can be compared to the severity of the infringement of moral laws18. As with the sexual act, literature allows us to turn inwardly to ourselves, and to forget the rules we normally live by when not in this mystical state. It is an extension of the passion that we experience through eroticism an extension of the moment of disregard for the future and its consequences. However, perhaps this Evil is necessary to us? Bataille says this Evil may help us recognise that a sovereign part of ourselves is free from the limitations and necessities which we acknowledge in everyday life, and perhaps this sovereign part takes over when we die? This could explain our inner attraction towards death, as the release from these constraints of mortal life. So, as Bataille says Evil is always the object of an ambiguous condemnation19. It is bad to have no concern for the future or rationality, so when literature causes this in us, then it must be found guilty. So it seems Bataille is justified in pointing to the guilt of literature, as it culpable of the charges he brings to it, but the important question is whether or not this causes literature itself to be Evil? I do not think it can, because as we have seen, it may do more good than harm to society, because we can learn from it the consequences of refraining from following rationality and order in life. Bataille is, then, justified in saying literature is guilty, because he proves his case, but it cannot be said that it is guilty of anything bad, so the conclusion we must draw here seems to be that literature is guilty of something but something other than being evil.

Dear Friends and Family Essays - Emotions, Virtue, Compassion

Dear Friends and Family Essays - Emotions, Virtue, Compassion Dear Friends and Family Dear Friends and Family: How are you doing? I hope that God is doing as many wonderful things in you life as He is in mine. I am having a wonderful year at Central High School, and feeling God's will to do more for the world around me. I want to share with you a challenging ministry opportunity that God has presented to me. From June 10 through June 20 God has offered me the chance to go to Indonesia with a youth group from First Calvary Church. This 10-day missions trip will be reaching out and spreading gospel to the Indonesian people while also learning more about the people there and their culture. While God has opened up a door for me to develop a greater heart of compassion for His people around the world, the exciting part is that you will be able to share in this compassion in several ways. First, you can help pray for me and my fellow students. We will need prayers that God will prepare us for our visit and bless our efforts as we minister to the people of Indonesia. We will also need prayers that our financial needs will be met. At this time we need to raise $3,000 each to attend this trip, and that is quite a challenge! Another way you can be involved is to help provide that financial support. Would you consider supporting me with a small donation? I have included a postage-paid envelope for you to use if you feel led to contribute. I will need to raise all my funds by May 1 in order to pay for airline tickets and other items. Please make checks payable to First Calvary Church. Whether you feel led to contribute financially, through prayer, or both, all of your support is appreciated. I look forward to doing God's work in Indonesia and letting you know all about how God has worked through this team when I return in June.

Labor Unions and Their Impact on the Economy Essay - 1

Labor Unions and Their Impact on the Economy - Essay Example As the report declares the state employees are not happy with the proposal of the governor that they would have to make a contribution of 5.8 % of their salary towards schemes of pension along with the payment of 12.6 % of their insurance premiums for health. In this report of the research paper, various arguments in support of the union’s protest will be presented.This paper highlights that on  February 15, 2011, the public employees, community supporters and union activists in a number of more than 15,000 jammed at the Capitol Square in Madison for protesting the governor’s plan to band the rights of the workers and demolish jobs of middle class community of the society. The governor denied making any changes in his plans and has mentioned that if the bill is not passed by the state legislature, he would compel massive layoffs along with hampering of state services and thus would cost several jobs.  The move of the governor has been demonstrated as a way of politi cal business that is interested in taking the rights away from the people. The appeal of a few protestors is such that they are in complete support to the governor’s activities for balancing the budget but not at the sake of the worker’s rights, as evident from the views of a retired Communications Workers of America member.  The protestors mentioned that the governor was imparting the bad effects of a budget bill by setting up such a policy that would take away the general rights of the people.

Impacts of the Housing Crisis Essay Example | Topics and Well Written Essays - 750 words

Impacts of the Housing Crisis - Essay Example The real property market has experienced a melodramatic turmoil with prices abating in some markets as much as twenty-five to thirty percent. Likewise, with interest yields in the credit markets abating intensely, and stock markets having moderate returns at best, investors are very much engrossed to double-digit yields that tax lien investments may provide. The basics of the tax-lien market, the update the environment for individual investors as well hedge funds were affected. There was also a decreasing effect in the property values. According to the  Securities and Exchange Commission  (SEC), the self-regulation of investment banks contributed to this crisis (Randel 5). Another group affected is the traditional house lending companies. This people usually lend out houses to individuals who require the houses for a little time, for example less than one year. The high cost of housing means that this kind of people experienced decreasing demand for their houses thus poor perform ance in business (UN-Habitat 2). The housing crisis affected the government in that it pressurized the government to change the some housing policies. One of them was the community reinvestment act. The president carter had originally enacted this policy in 1977. The act had been set in a place to encourage the banks to halt the practice of lending discrimination. This policy affected every individual since it discriminated some people interested in housing who could not afford housing at that time (Alexander and Malpass 5). Lastly, the housing crisis had a direct bearing on other household insiders such as pets, which live in these houses with their owners. The owners who could not afford to live in large houses shifted to small houses where they... The basics of the tax-lien market, the update the environment for individual investors as well hedge funds were affected. There was also a decreasing effect on the property values. According to the Securities and Exchange Commission (SEC), the self-regulation of investment banks contributed to this crisis.Another group affected is the traditional house lending companies. These people usually lend out houses to individuals who require the houses for a little time, for example, less than one year. The high cost of housing means that this kind of people experienced decreasing demand for their houses thus poor performance in business. The housing crisis affected the government in that it pressurized the government to change some housing policies. One of them was the community reinvestment act. President Carter had originally enacted this policy in 1977. The act had been set in a place to encourage the banks to halt the practice of lending discrimination. This policy affected every indivi dual since it discriminated some people interested in housing who could not afford to house at that time. Lastly, the housing crisis had a direct bearing on other household insiders such as pets, which live in these houses with their owners. The owners who could not afford to live in large houses shifted to small houses where they were congested. This means that they had to squeeze themselves to fit in the houses. However, this increased the risk associated with living too close to animals in the house.

Positions of Individual versus Society in Terms of Cognitive Essay

Positions of Individual versus Society in Terms of Cognitive Development - Essay Example This concept leads to several questions. Piaget saw the child as a solitary learner and discoverer, and on the contrary, Vygotsky emphasized on the social and cultural nature of the development. According to Vygotsky, a child's psychological development happens within social interactions, not through the unfolding of the innate structures. Development is a phenomenon that cannot be separated from its social and cultural contexts. Therefore as per his theory, individual is a part of the sociocultural matrix, where social interactions play important and fundamental roles in the development of cognition. It can said that not only the genetics and the environment, cognitive development is a manifestation of the influence of a mix of social forces surrounding the individual. The environment and individual change continuously, rather not in a staged fashion as prescribed by Piaget, and with these qualitative changes, the individuals produce new developmental accomplishments and mark new developmental milestones. If one compares these two paradigms, it will be evident that Piaget believed that the child him or herself is the most important source of cognitive development. ... Piaget relied upon the clinical method where he used probing questions to discover what the children understood, and Vygotsky on the contrary was concerned with the historical and social aspects of the human behavior that is unique for human nature. By his theory of genetic epistemology, Piaget studied the mechanism of acquirement of knowledge and was interested in errors that children make and suggested that these were nonrandom. He was on the look for a systematic pattern in the production of these errors and worked towards providing a logical and internally consistent explanation of these errors. In Piaget's view, development is a natural process with extension of the child's ideas from the child to the world with an invariant sequence of mental development in stages. On the contrary, as has been mentioned earlier, Vygotsky was concerned with the historical and social aspects of unique human natures. His theory suggested that social and cultural factors contribute to the developme nt of intellect, and speech is a tool of thought, and in that sense, development of speech carries culture in that it stores the ancestry of experience in the social context. Human being, in that sense, is unique because they use these tools to create artefacts to change life conditions. Thus, according to Vygotsky theory, ideas originate as a dialectical process of social, cultural, and historical factors in an unending and orderly pattern. Piaget believed that intelligence arises in a progressive fashion in a child's repetitive activities, and the child developmentally acquires concepts of space, time, causes, and physical objects and begins to have fantasy and symbolism right in the infancy. These can be interpreted by

Business plan and marketing strategy for Nike

Business plan and marketing strategy for Nike The real value of creating a business plan is not in having the finished product in hand; rather, the value lies in the process of researching and thinking about your business in a systematic way. The act of planning helps you to think things through thoroughly, study and research if you are not sure of the facts, and look at your ideas critically. It takes time now, but avoids costly, perhaps disastrous, mistakes later. Exective summary Nikes is a world largest company that sell all kind of products in almost every country. Explain the fundamentals of the business: What is your product, who are your customers, who are the owners, and what do you think the future holds for your business and your industry? Make it enthusiastic, professional, complete, and concise. If you are applying for a loan, state clearly how much you want, precisely how you are going to use it, and how the money will make your business more profitable, thereby ensuring repayment Company history In 1962 nike was founded by bill bowerman and as blue ribbon sports.in 1985 the highly turned point of nike was when the world greatest player come into company.first they introduce their product like shoes shirts bags jeckets and with the passage of time they introduce almost every thing which man required.after that nike teamed up and more famous athlete like bo Jackson Andre Agassi, Charles Barkley and many more product. Planning Selecting mission and objectives as well as the action to achieves them which requires decision making.for example nike planning are mission or purposes 2objective 3strategy 4policies 5procedures 6 rules 7programs. Nike MISSION nikes mission is to alleviate poverty by providing quality and cost effective microfinance services to low income households, especially women, in order to enhance their economic role and decision-making capacity. We empower poor women and their families to become economically self reliant by providing financial services in a sustainable manner. We promote economic self-actualization by providing the poor with continuous economic opportunities so they can realize their potential and overcome barriers of poverty. At nike we believe access to financial services is the basic right of each and every individual. nike places the client at the center of all financial services that it offers and designs products and services in the light of the clients demands. We believe clients from low-income communities require innovative financial solutions to meet the many contingencies and crises they face as a result of vulnerable cashflows. With a constantly growing outreach of clients and a diverse product range, nike adheres to delighting its clients with client focused products that grow with their evolving needs. Our future goals are to: 1. Improve access and scale of microfinance services by demonstrating that women in Pakistan are credible and are active economic agents by reaching out to 750,000 female clients by 2010 2. Continue to innovate by creating client-driven products and services for low income households, including home improvement loans and a health insurance product Strengthen customer care processes by empowering field staff to listen to client feedback on a continuous basis 3. Sustain nikes financially viable business model of providing financial services to the poor and mainstream it with other financial institutions to ensure scalability Objectives or goals The ends toward which activity is aimed. In this part we know that nikes abjective is to achieve something in a specific or selected time just say for example nike planning is to sold women wear in 3 month so the employees of nike must have to sell these product within the time. Product and services Nikes product and services are too much and very cheaper because the make a strategy that the sell their product to all customer and get satisfication. For example in shoes product we see that all kind of shoes in nike company are very comfortable and very cheaper.nike almost sell their product in all over the world.for example in Pakistan every body in Pakistan like nike product and they almost use these products.but when we talk about nikes fitness In Pakistan mostly people are unaware about this because when women use nikes fitness items it is totally against islam and we know that Pakistan is a conservative country and people that already lived in Pakistan would,n like this.but on the other side we look that if we sell our product like shoes garments bags we see that these product we can easily sell. Nikes technology When we talk about nike technology we see that this is a multinational company and they almost use good raw and other material for their products.because when the use good material is initial they can get more profit because customer like their product. Market analysis summary Nike is the most successful producers of sports feetwear with rebook aswell as with the manufactures of causal footwear. However now company faces a number of challenges that they does not exist few years ago.now in market thay face a number of company that sell all these product that nike already sell It and these are less cheaper if we compare to all nikes product so now nike are going to change their strategy to face this challenges. Market Needs Now nike change their strategy now the see all the environment that now what market needs in these days for example in summer days they introduce their new product in rainy days they introduce their waterproof jackets. Market Trends Nikes need to use the new strategy just says fo example what is trend now a days in Pakistan we see that their we sell the product that match with the socity and we cant use other products because Pakistan is a conservative country. Main Competitors In Pakistan we see that there are a number of companies that sell all the products that nike also sell. But nike face a number of chelenges because other company sell all these products with the same rate that nike also.so nike should have to change their strategy.they should have to introduce less cheaper product that anybody can purchase easily. Marketing Plan Market research: Why? You spend so much time on marketing-related matters customers, competitors, pricing, promotion, and advertising that it is natural to assume that you have little to learn. However, every small business can benefit from doing market research to make sure it is on track. Use the business planning process as your opportunity to uncover data and to question your marketing efforts. It will be time well spent. Customers Identify your customers, their characteristics, and their geographic locations; that is, demographics. The description will be completely different depending on whether you sell to other businesses or directly to consumers. If you sell a consumer product, but sell it through a channel of distributors, wholesalers, and retailers, you must carefully analyze both the end user and the intermediary businesses to which you sell. You may have more than one customer group. Identify the most important groups. Then, for each consumer group, construct a demographic profile: Age Gender Location Income level Social class/occupation Education Other For business customers, the demographic factors might be: Industry (or portion of an industry) Location Size of firm Quality/technology/price preferences Marketing Strategy The first one is that you really dont need a fancy logo or catch phrase to get your fitness marketing plan to work well for you. The simple truth is that nobody really cares what your logo looks like, nor do they stop and consider using your services simply because you have a nice-looking logo or a really great catch phrase. They stop because youre showing them real, tangible results. Youre in the fitness industry, and thats what people want. They only care about results. Can you actually prove and show them results? How about a before/after photo of a previous client? Make sure theyre ok with you using their photo and/or name!. Location The city of lahore, which is popular as heart of Pakistan , is an important tourist centre in Pakistan . The city houses one of the seven wonders of world and is an established commercial centre. Besides other institutions the place has a good number of basic health facilities that provide services to the residents and tourists. Many healthcare centres operate in the city. The infrastructure include several government hospitals, private nursing homes, allopathic hospitals and dispensaries and primary health care centres. Including the medical college there are seven government hospitals. Some 15 nursing homes provide the services and facilities in the city. Primary Health Care Centers are primarily meant for rural areas and all the 56 centers are located in the rural areas. Out of a total of 45 allopathic centres 39 are in the suburbs. One special fact, as revealed by a study conducted in Lahore , there are many Ayurvedic practitioners in Agra whose average age is about 70 years. The prime hospitals and nursing homes in Lahore include District Hospital, sheikh zaid Hospital ,Cantonment Hospital, Centre Jalma Institute of Leprosy Tajganj, T.B. Hospital Near, Mental Hospital Billochpura, Ashoka Hospital , Amit Jaggi Memorial Hospital , Medical Institute, Sri Ram Hospital. Distribution channel The fitness equipment industry in Pakistan is witnessing significant growth as pakistanis increasingly become health and fitness conscious. The market is estimated to be worth INR 12.5 bn in 2008 and is expected to reach INR 63.3 bn by 2012. The end-user segments include individuals using fitness equipments at home and institutions like health clubs, corporate houses. The report provides a brief overview of the fitness equipment industry including market size, growth, types of equipments and key segments. An analysis of drivers explain growth factors such as increasing health and fitness consciousness amongst pakistan growing demand from corporate houses, entry of foreign fitness chains/clubs, reduction in prices and import duties and real estate boom. The key challenges identified include lack of RD facilities in the country, lack of consumer confidence in Indian equipments, lack of good fitness trainers and lack of space in residential complexes. The key trends identified include health chains entering equipment retailing market, introduction of innovative products and emergence of new distribution channels Operational Plan One of the biggest mistakes that people tend to make is to start a fitness program without planning how it will realistically fit into their everyday lives. As a personal trainer in a club with thousands of members, I have seen many new and eager faces begin programs, ready to commit to 7 days a week the minute they buy their membership. I feel very happy that they are taking such a big step forward but at the same time I cant help but wonder who will manage to make this significant lifestyle change and actually be there in six months. The statistics are not in favor of these new members. Only about 20 percent will actually be able maintain this commitment. . Production How and where do you produce your products or services? Explain your methods of: Production techniques and costs Quality control Customer service Inventory control Product development Legal Environment Describe the following: Licensing and bonding requirements Permits Health, workplace, or environmental regulations Special regulations covering your industry or profession Zoning or building code requirements Insurance coverage Trademarks, copyrights, or patents (pending, existing, or purchased) Personnel Number of employees Type of labor (skilled, unskilled, professional) Where do you find new employees? Quality of existing staff Pay structure Training methods and requirements New hiring in the coming year? Who does which tasks? Are schedules and procedures in place? Financial Plan The financial plan consists of a 12-month profit and loss projection, a four-year profit and loss projection (optional), a cash-flow projection, a projected balance sheet, and a breakeven calculation. Together, these spreadsheets constitute a reasonable estimate of your companys financial future. More important, however, the process of thinking through the financial plan will improve your insight into the inner financial workings of your company. GENRAL LOAN The GL focuses on building and sustaining economic opportunities of poor households and thus achieving nikes over-arching goal of alleviating poverty. The GL is based on group collateral where a group of 25 women jointly insure each other against default. In light of nikes strong commitment to customer care, center members have to wait only 7 days after their registration to get the first loan, while repeat clients can obtain a loan within 24 hours. The loans are advanced to female members of the household and it is the mutual decision of the household to decide on the economic activity that they will invest in. BUISNESS LOAN Clients requiring loans below Rs 500,000 cannot obtain access to formal financial sources, since such amounts are still too small for commercial banks. A quick estimate can show that the potential market for small enterprises is about 6 million with a negligible outreach to such entrepreneurs by the banking and the microfinance sector as a whole. ABC targets fast moving small entrepreneurs through the BSL, the entire methodology of which is based on a credit scoring model. The BSL is advanced to clients with a minimum of 2 years running experience of their businesses and has no collateral requirements. Generally the loan has a minimum processing time of less than 5 days. Strengths and weaknesses are initial and Kotler (1988) says these must cover the four areas of marketing, financial, manufacturing and organizational. Opportunities and threats look at the main environmental issues such as the economic situation, social changes such as the population getting older and technological developments including the internet. A SWOT analysis example for a cosmetics manufacturer might include: Strengths Strong and have a good market experience High brand recognition Better customer dealing Weaknesses Prices perceived to be too high Costs spiralling out of control due to increases from raw material suppliers Inconsistent brand identity Opportunities Growth of the internet leading to an increase in the number of consumers willing to buy online New emerging teen market Threats New affordable luxury entrants to the market threatening to take share from premium brands Major competitor planning to integrate vertically and sell direct to the consumer Rise in popularity of nail spas leading to decline in demand for nail products Management and Organization A project must be included in the general objectives of the business, because it generally mobilizes personnel for a long period of time. This is why it is necessary for an organization to determine its intentions in the medium term (one to three years) before even starting projects. Thus, the management organizational chart serves to provide prospective strategic orientation in order to provide a rough idea of the interrelation of the principal objectives over time. Thus, it makes it possible to define priorities in terms of achievement of objectives and to provide visibility to the organizations ambitions. The management organizational chart, in the case of large structures, may be useful in the form of a Strategic Organizational Chart (sometimes General Organizational Chart), combining several different management organizational charts. The management organizational chart is created by a Management Committee (or Strategic Committee), combining the repesentatives of the organizationss general management. The Management Committee therefore represents the general management of the company for all projects. However, the inclusion of a project in the management organizational chart does not guarantee that the related work will be done. In fact, the term project includes intention, which implies feasibility, which is one of the intermediate stages between the creation of the management organizational chart and the start of the project

Never To Forget Essay -- essays research papers

Never To Forget-   Ã‚  Ã‚  Ã‚  Ã‚  The meaning of the title â€Å"Never To Forget† is very significant to the story of the Holocaust. The title simply means to forget what we know would not be human. It is very important that we never forget the Five Million Jews that lost their homes, property, freedom, dignity, and finally, their lives. We must always remember what happened to the Jews. Every time someone thinks of saying or doing something to a fellow human being we must remember the Holocaust. We must never forget to insure this will never happen again.   Ã‚  Ã‚  Ã‚  Ã‚  The book â€Å"Never To Forget† is Milton Meltzer’s true story of the Holocaust. It tells the story of when over Five Million Jewish peoples were massacred. The book has no characters. It only tells the straightforward account of the Jewish Holocaust. Meltzer writes the story of the Holocaust from an interesting viewpoint. Because he is a young 15 year old American Jew, watching the events of the war from afar, he brings a passion to the delivery of the historical information that makes it more engaging and powerful. The organization of the book into units according to chronology makes it easy to read as a whole, or a reader can use it to research a particular aspect of the Holocaust.   Ã‚  Ã‚  Ã‚  Ã‚  The first unit is entitled â€Å"History of Hatred.† It describes the horrible conditions Jews had to endure prior to Hitler’s Holocaust. Meltzer explains how Jews were enslaved by ...

Coca Cola Research Essay

3.3 Collect and review data using appropriate methods, including primary and secondary research techniques The researcher used the questionnaire method as his primary research technique. The survey questionnaire was adapted from a previous research done by an Advertising agency regarding effectiveness of advertising. This survey was then distributed online to a sample population within Metro Manila. And the secondary research technique that was used was from the study of Mr. Honorata Ocampo Lee which is about Comparison of the effectiveness of the physical distribution processess and strategies of Coca Cola bottlers Philippines Inc. and Pepsi Cola products Philippines Inc. in selected districts in Manila for the year 2001-2003. 3.4 Analyze and interpret appropriate qualitative and quantitative data Quantitative research uses a scientific approach; the researcher’s hypothesis which stated in his study will need to have an attempt in proving and disproving that hypothesis. The data that will be generated can be analyzed mathematically. (Primary and Secondary research) The researcher used questionnaire to Qualitative research is concerned with the opinions and feelings; the data that will be collected is not necessarily set of numbers. It looks at the overall image rather than the separate components. (Primary and Secondary research) 4.1 Record findings in an accepted format and 4.2 Present and summarize the findings using suitable methods 1. Please open the link to view the ad material. Have you seen this advertisement before? http://www.youtube.com/watch?v=oiu9PcEyQ5Y? Among the 50 respondents, 40 percent (20 respondents) said yes and 60 percent (30 respondents) said they haven’t seen the adver tisement yet. 2. How would you rate the overall quality of this advertisement? 40 percent of the respondents thought that the advertisement was good. 32% answered fair, 16% answered very good, and 12% answered excellent. None of the respondents answered poor. The data suggests that majority of the respondents thought of the advertisement as good enough or slightly above average. 3. How would you rate this advertisement compared with the others you’ve seen with familiar products/services? Majority (64%) of the respondents answered that the Coca-Cola advertisement was just â€Å"about the same† as other products’ advertisements. Meanwhile 20% answered that their ads were â€Å"A Little Better than the Others† and 8% thought that it was much better than the others. On the other hand 8% answered that the advertisement was a little worse than others. This data shows that, like the previous analysis, the Coca-Cola â€Å"Open Happiness† advertising comes across to the majority of the viewers as just average or slightly above average. 4. Are You Currently Using This Product A majority of the respondents (86%) said to be currently drinking Coca-Cola meanwhile 14% claimed that they are not currently using Coca-Cola. 5. After seeing this advertisement, would you want to buy this product? A majority (95%) of the respondents were still determined to buy the product after seeing the advertisement and 5% said that they would not want to buy the product. Up by 9% from the people who claimed to not have been using Coca-Cola at the moment, the data shows that the advertising has given an impact only to a small amount of respondents to buy Coca-Cola. However, the data also shows that regular consumers are still willing to purchase Coca-Cola even though the advertisement did not come out that strong, as shown from the results in the second question. 6. Have you ever used this product? The chart below shows that 100% or all of the respondents claim to have used or bought Coca Cola at one point in their lives. 7. Age Among the 50 respondents, 30 (40%) were within the ages 18-25, 8 (16%) were 26-30, 12 (24%) were 31-35, 5 (10%) were 36-40, 3(6%) were 41-45, and 2 (3%) were 46-50. 8. Gender The chart below shows that majority (68%) of the respondents are male and 31% are female. 4.3 Evaluate the methodology used and critically analyze the findings The researcher used the Questionnaire method. This method was chosen because using a questionnaire with a random sample is a good way to find out the attitudes, thoughts, and behaviors of a large group of people. The questionnaire that was used contained Close-Ended Questions. A set of choices was given to the respondents for them to be able to answer the questions. Aside from that, the researcher also chose to use Likert-Scales as this would be the basis to determine the level of effectiveness of the advertisements. Likert-scales consist of questions that would be answered by ranking them (Strongly Agree, Agree, Neutral, Disagree, Strongly Disagree) The method used would have been more effective if partnered with a select interview coming from each type of age group. The questionnaire method was proven effective in getting the opinions of the majority of the population. On the other hand, the interview method could have gotten more in-depth insights or feedback from the consumers regarding their opinion on Coca-Cola’s advertising and how it affects them as a consumer. 4.4 Propose recommendations based on the findings which identify and justify areas for future research Through the years, Coca-Cola had always come out strong in their advertising materials. Good examples of it would be Coke’s â€Å"It’s the Real Thing† and â€Å"I’d Like to Buy the World a Coke† during the 70’s and 80’s. These advertisements have helped propel Coca-Cola into it’s status now as the number one beverage company in the world. However for this decade, Coca-Cola’s â€Å"Open Happiness† Campaign didn’t come out as strong as their previous advertisements. They haven’t been as visible to the public eye as before. As shown in the first question, a majority of the respondents haven’t even seen the advertising material of â€Å"open happiness† before. This research has also helped prove that the advertising campaign of Coca-Cola now was rated just above average by the consumers. However, since Coca-Cola has managed to build up loyal consumers through the years, the statistics show that even though the advertising material may come out confusing or â€Å"just okay†, consumers will still continue to patronize Coca-Cola no matter what advertising material they produce. In spite of this, Coca-Cola should not be complacent with their current loyal customers. They should still invest in advertising campaigns that would appeal to their market. They should focus more on the younger generations as they are the group that is still trying to discover new products. Coca-Cola should be able to capture their loyalty for them to be able to sustain their position as the number one beverage in the world. References Questionnaires. (n.d.). Retrieved 2012 Ð ¹Ã ¸Ã » 30-March from Lets Evaluation Resources: http://www.shef.ac.uk/lets/evaluate/general/methods-collection/questionnaire#Why+use+questionnaires%3F Data Collection Methods. (n.d.). Retrieved 2012 Ð ¹Ã ¸Ã » 30-March from Fao Corporate Document Repository: http://www.fao.org/DOCREP/003/X2465E/x2465e09.htm#b8-6.3.3%20Interviews Primary and Secondary research. (n.d.). Retrieved 2012 Ð ¹Ã ¸Ã » 2-April from Design and Technology: http://hsc.csu.edu.au/design_technology/producing/develop/2662/primary.htm

A Critique of Neuroscience-The New Philosophy Essay Example

A Critique of Neuroscience A Critique of Neuroscience-The New Philosophy Essay A Critique of Neuroscience-The New Philosophy Essay Name: Instructor: Course: Date: A Critique of Neuroscience-The New Philosophy The discourse, Neuroscience-The New Philosophy, by V.S Ramachandran, illustrates Ramachandran’s viewpoints on neuroscience. In the discussion, Ramachandran delves on discovering reasons as to why particular patients have specific kinds of symptoms when faced with mental illnesses and the reason for their differences across diverse mental illnesses. In addition, Ramachandran explains how indispensable formations and structures within the brain can lead to peculiar behaviors in mental infirmity. The discourse mainly focuses on three approaches based on mental illnesses. These approaches include the effect of chemical imbalances, the Darwinian or Neuropsychiatry approach and the Freudian approach. The discourse offers a different viewpoint on mental illness. It also provides a deep insight and provides explanations on mental infirmity. Thus, assessing the article provides the basis for critiquing Ramachandran’s discussion on mental illness. Much of Ramachandran’s discourse is centered on the disposition of consciousness. He does this by assessing a number of mental states and anomalies that are abnormal and some that are deemed as similar to madness. Additionally, assessment of the different mental infirmities provides foundation in recognizing the brain imaging. Through imaging, knowledge is gained on how the brain functions. To illustrate this, Ramachandran uses a disorder such as hysteria. Based on medical connotations, hysteria illustrates a condition where the patient, in the event of developing a paralysis of a leg or an arm or blindness, possesses null neurological deficits that could be reason for his symptoms. Through this disorder, imaging is used to determine the normal function of the brain by recognizing that the brain is actually ordinary. Additionally, imaging has provided knowledge on the sections of the brain that are active or inactive when a specific action or mental process is carried out. Secondly, Ramachandran focuses on the aspect of free will. By using hysteria as an example, the disorder is viewed as an abnormality of free will thus confirming that hysteria is purely due to psychological defects. In the discourse, free will is deemed as a delusion and an irrelevant explanation on the functions of the brain. Based on experiments conducted on free will such as the EEG experiment, it was discovered that the brain sends signals earlier before a person expresses the will to engage in the specific process. Such a discovery only discredits the philosophical principle of free will. Equally, free will illustrates the ability of agents to make decisions unrestricted by definite factors such as mental constraints. However, the fact that consciousness does not determine other actions performed by an agent only exemplifies free will as an illusion. Finally, Ramachandran discusses the Sense of Self. Based on Ramachandran’s assertions, mental illnesses can be seen as disturbances or impairments of the self and consciousness. However, using the insinuations, ‘consciousness’ and ‘self’, Ramachandran alleges that explaining mental illnesses using such assertions is ignorant. In order to explain the problem arising from definition of the self, the author uses the problem of qualia. Qualia are simply subjective sensations. Thus, through the awareness of sensations, the constituents of the consciousness and the self are attached to neuroscience. Ramachandran is able to use qualia in determining the locations in the brain and the functions that enable derivation as well as the qualities that constitute the Sense of Self. In conclusion, Ramachandran borders on various approaches and even constitutes a supplementary approach in order to explain the nature of self. Various factors that comprise the Sense of Self such as consciousness and free will are controversial fields that blur the line between neurology and philosophy. Nevertheless, it is evident that uncovering consciousness in the context of mental illness is a problem that is difficult to ascertain in the field of neuroscience.

Yasmin almonte lantzs herstory essays

Yasmin almonte lantz's herstory essays Red is the predominant color in all of Yasmin Almonte-Lantzs works. This is because she believes that Red is blood, red is life, red is death, red is love, red is violence, red is passion. And truly, all her works reflect much about life from a womans perspective. In almost all her paintings, women are made as subjects. For example, in the piece Herstory, we know right away from the title that the subject is a her; a woman. It is also part of her feminism that she depicts women in her paintings as beautiful objects. I especially love the vivid details she puts into the women in her pieces. Although most are in their birthday suits, I understand this method to be a portrayal of the beauty and innocence, innate in every woman. From first glance, and without knowing the title of Almonte-Lantzs painting, one would immediately notice the predominant color, red, being used as a background, which looks like some sort of fire. Then there are three images: a puppet, and a kneeling woman, both bounded together by a red ribbon. However, at a closer look, one could see another feminine figure, blending among the flames. Her face is undefined because of the absence of facial features such as the eyes and mouth, but she does, however have a nose. Also, she is positioned upside down. The painting, with its colors, and characters, is a scary sight. The first thing that I saw upon looking at the painting was agony. The characters looked real and imposing, as if they were in hell. The overall effect was that the subjects of the painting are falling into the fiery abyss. And what I saw from the faces of the subjects was a look of pleasure, yet one of immense pain at the same time. For instance, the puppet and the kneel ing woman in the painting had eyes. However, the more I look at it, the more they seem to be hollow slots without eyeballs. The features of the kneeling woman projected a hint of ...

Columbine Attack and its Results Case Study Example | Topics and Well Written Essays - 500 words - 27

Columbine Attack and its Results - Case Study Example Most importantly, it shows that outer appearances can be deceptive and hide cruelty, twisted mindset and general tendency to vandalism. Parents and authorities should have got alert with the first offense, howsoever minor, and consulted a good psychiatrist to unravel the psychology of young students, who were otherwise intelligent and seemingly well mannered. Parents had never tried to go into the depth of the things when they had come across their children’s criminal behavior, including the making of homemade bombs. The authorities should also have investigated the activities, including cyber activities of the students and studied the characteristics of a psychopath, before letting them get into the program and allowed early release. The evildoers are always people who use covert behavior to hide their true intentions. The evil activities and criminal behavior are never an isolated act but are characterized by a trend or pattern of criminal acts. Thus, if the person has committed a criminal activity, it is important to investigate his past actions and take the help of psychologists to assess deviant personality. No, Harris and Klebold should not be forgiven for their assault on Columbine High School. They are a strong example of abnormal personality with a devious mindset and violent tendencies. The attack was deliberately carried out in an educational institute, targeting innocent children and faculty members. The basic objective was to create an environment of terror for the sole purpose of personal satisfaction. Moreover, it was also an expression of hatred against people at large. Thus, their acts must be condemned publicly and not forgiven. The parents had taken lightly the criminal activities of their children and shown scarce concern for discipline or punishment to improve them. Such type of parental neglect gives the wrong signal to children and encourages them towards unsocial activities and acts of violence. Hence, parents should also have been held responsible for the acts of their children and served as an early alarm for those parents who ignore minor and not so minor evil or criminal activities of their children within and outside the home.

Strategic Analysis differentials Assignment Example | Topics and Well Written Essays - 250 words

Strategic Analysis differentials - Assignment Example The board of directors of public companies should be involved in the planning process associated with strategic analysis at the corporate level. The implementation of strategic analysis at the business level is much different than at the corporate level. The manager or supervisor of a business unit is the person responsible for strategic analysis decisions at the business level. A big difference between the two concepts is that decisions made at the business level do not affect the long term plans of the company. Companies that empower their employees often involve their floor employees in the decision making process at the business level. A way to involve employees in the decision making process is by implementing a feedback system. Most of the decisions performed by supervisors or managers at the business level affect the company in the short term, which is much different than at the corporate level which deals mostly with long term

Dreams Essay Example | Topics and Well Written Essays - 1000 words

Dreams - Essay Example Due to their authoritative influence for example in my case, parents may force their children to take up career courses that are not within their interests (Gysbers 2008 p 32). This essay will show that this may lead to poor job performance and conflicts in the work place. It also suggests the best approach that parents should take while discussing their children’s career choice which is to be supportive as well as less authoritative. This essay is a critical evaluation of the parent’s influence, using myself as an example, on the career dreams that their children may have as well as the consequences of such influence. Every parent would be proud to have successful children, in their careers as well as life in general. Similarly, there is no child who would be proud to be a failure in the society. It therefore becomes necessary for the two parties to join efforts to ensure that only the best comes from the children’s life. While in the process, it becomes possible to experience conflicts in ideologies which may either result to a wrong career choice or disappointment in life (Gysbers 2008 p 25). In many cases, parents misuse the opportunity to guide their children into choosing the right careers whereby they tend to force them into what they themselves see as the best for their children. By doing so, they forget that every individual has unique characteristics which determine their interests as well as their hobbies. It would therefore be wrong for anyone be it the parent or friend to try and force his interests in another person. However, I believe that it is always necessary to offer vari ous options to the child using an open minded approach whereby both parties would be willing to listen to the other person’s point of view. My career dream has always been to become a Chef but on the other hand my parents do not support this but instead, they want me to become a nurse. These are two very different careers and it may be

Apple Mission Statement Essay Example for Free

Apple Mission Statement Essay Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices. When shoppers sleep outside of stores just to be one of the first to buy an iPhone, its obvious that Apple Inc. is a company that enjoys fanatical brand loyalty. However, this brand success is not a result of dumb luck or forces beyond Apples control; its part of a well-thought-out plan to deliver strong products and to create an Apple culture. Find out more about these and other strategies that Apple employs to achieve its tremendous customer loyalty. A Store Just for Apple: Apple has historically been troubled by big-box sales staffers who are ill-informed about its products, a problem that made it difficult for Apple to set its very different products apart from the rest of the computing crowd. By creating a store strictly devoted to Apple products, the company has not only eliminated this problem but has made an excellent customer-loyalty move. Apple stores are a friendly place where Mac and PC users alike are encouraged to play with and explore the technology that the company offers. This is a space where Macheads can not only get service but also hang out with others who enjoy Apple products just as much as they do. By creating this space, Apple encourages current and new customers to get excited about what it has to offer. Complete Solutions: Apples products complement and complete each other. Buy an iPod, and you can download music via iTunes. For the average user, most Mac programs are produced by Apple. This sort of control over the entire user process, from hardware to software, strengthens customer loyalty. Apple users generally dont have to stray to find products and solutions they want. Are You a Mac? : Lets face it, Apple is a hip brand. It pushes a strong identification with everything young, up-to-the-minute and smart. Consider Apples Im a Mac campaign. The Mac guy is smooth and confident, while PC appears uptight and old. Once youve become smooth, would you want to go back to uptight? Varied Products: Many consumers may not be ready to buy an Apple computer, but theyre willing to give gadgets like the iPod or iPhone a try. By selling products with lower entry costs, t creates an opportunity for new users to be introduced to Apple. If these users enjoy their gadgets, theyre more likely to consider buying an Apple computer in the future. Media Fodder: Media outlets, especially bloggers, love to write about Apple. Why? Because Apple makes it so easy. With leaked rumors about new developments, its very own expo and mysterious shutdowns of its online store, Apple gift wraps news stories that are just begging for speculation and hype. By perpetuating this cycle of media frenzy, Apple keeps its customers excited about buying new Apple products now and in the future. Education Sales: By selling its products to schools and universities, Apple turns classrooms into showrooms. If students go through school using Apple products, they become comfortable with the interface and familiar with the superior performance the brand offers. By creating this early exposure, Apple captures customers before they even know that they are customers. Products That Deliver: Apple carefully considers what consumers are looking for, so its products are a result of both extensive research and strong design. This meticulous planning is a large contributor to Apples high customer-satisfaction rates. Its plain and simple: Robust and easy-to-use products not only make your customers happy, but also make them want to buy more products from you in the future. Outsourcing Unpleasantness: With Apple products, the average consumers interaction with the company is likely to be low. Unless something goes wrong, you dont have any reason to speak with an Apple customer-service representative. Of course, the iPhone presented an opportunity that could have made Apple much more involved, similar to administering iTunes for the iPod. With a phone, interaction becomes multifaceted. You have to consider billing errors, quality of wireless service, contracts and a number of other factors that often lead to customer frustration. With the iPhone, Apple was wise to stick with building a good product and letting ATT handle the service. Consistency: All of Apples products have the same basic architecture. Because of this consistency, customers who already own Apple products have a good idea of what theyll be getting before they make a purchase. They know that it will be easy to adapt to new hardware, and this makes them more open to making a repeat purchase. New Innovations: Although the architecture of Apple products is consistent, its portfolio is not. The company offers consumers a number of different ways to enjoy its products. By giving customers an opportunity to employ Apple in their living rooms, pockets and offices, Apple makes it easy to stay loyal to a brand they already like. Attractiveness: From packaging to aesthetic design to user-interface experience, Apple makes its products accessible and attractive. Bright colors, a smiling icon and slick-looking hardware remind customers every time they use Apple products that what Apple offers is appealing.

Hazardous Materials Encountered by Firefighters

Hazardous Materials Encountered by Firefighters Introduction: Its worth mentioning that being a firefighter is a very hard job. In fact, firefighters have to face a lot of dangerous situations every day in which they must be very careful in order not to lose their lives. One of the things firefighters have to deal with is hazardous materials. Any kind of substance or material that could lead to causing any harm to a human, an establishment or living organisms and surroundings is considered hazardous. On the other side, there are certain emergency situations where these hazardous materials are left without covers or lids and could lead to injuries or burnings to humans. Thats why a lot of organizations provide firefighters with a lot of training programs in order to teach them how to be able to take correct decisions while facing any danger. These programs are very helpful because they increase the awareness of workers and enable them to determine any hazardous situation, analyze the dangerous materials and isolate them in order not to cause har m as well as protecting the surroundings. Hazardous materials that firefighters encounter: One of the most famous organizations responsible for offering protection and guidelines for firefighters to assure their safety is National Fire Protection Association. As a matter of fact, this association managed to create a marking system in order to determine certain characteristics. In case of finding these characteristics, the firefighter must know that these materials are hazardous and he must be very careful while dealing with them. This system is formed in the shape of a diamond and it has four sections. Each section is marked by a different color and represents a certain characteristic. Here are these four sections: First: materials that could lead to health problems: this section is marked by blue color. As a matter of fact, health issues can be generated from being exposed to something like inhaling gases and could last for different periods ranging between a second and one hour or more. On the contrary, physical efforts and operations done by firefighters during these emergency cases could result in increasing the strength of bad consequences over those employees and could lead to negative outcomes. Second: materials that could lead to burning: this section is marked by red color. This section contains any materials that could cause raise the risk levels and could expose firefighters to burning. From these materials are flammable gases or liquids. Thats why there are various ways to attack and put out the fire according to the element of susceptibility of each material. Third: materials that could result in producing energy whether they are combined with water or not: this section is marked by yellow color. It also includes cases related to being exposed to fire and shock or pressure. Furthermore, materials in this category could be reactive or stable based on the element of susceptibility existed in them. Some of these materials are explosives for instance. Fourth: this section is marked in white. In addition, it only mentions information about the characteristics of each hazardous material like whether they are reactive or not with water and if they are capable of being oxidized or not. Steps employed to ensure public safety in the event of an accidental release: In addition to creating the marking system of hazardous materials, the American Environmental Protection Agency was able to create a protection system to help firefighters and provide them with the right procedures and precautions to be implemented in emergency situations. The Agency has divided these procedures into four levels: A, B, C and D.   The first level: firefighters must wear clothes that offer the highest levels and standards of protection since they will have to deal with extremely dangerous substances. Thats why they have to put on suits and boots resistant to any chemical materials, gloves to cover their hands, hats and other garments to protect their faces and bodies. They also must be provided with breathing devices in case of being chocked. The second level: firefighters in this level have to be provided with clothes to protect their respiratory system. However, protecting eyes and skin is needed but less than the first level. Thats why firefighters are offered clothes resistant to chemicals as well as breathing apparatuses. The third level:firefighters in this level cover their faces and are provided with devices to purify air from any toxic materials as well as clothes resistant to chemicals and respirators. They use these suits and apparatuses when they have information about concentration of hazardous materials, their characteristics and types. Besides, firefighters in this level are provided with suits to protect their skin like in the second level. However, respiratory protection is low comparing to level B. The fourth level: firefighters in this level are provided with normal clothes. These clothes are used as uniform for the job since they dont offer any kind of protection whether for the skin or the respiratory system. Thats why firefighters must not put them on in case of dangerous or emergency cases.  Ã‚  Ã‚   Conclusion: In a nutshell, being a firefighter is extremely a difficult job. The reason for that is because you can lose your life in any second. Thats why every single firefighter must be careful while dealing with emergency situations. He must also have a background about the kinds of hazardous materials he could encounter in any fire scene. Besides, he has to know how to deal with situations and how to take the right decision under pressure. On the other side, organizations which are interested in firefighters must provide them with trainings and events in order to increase their awareness and encourage them to face dangers using right methods and techniques. In addition, they have to attract the attention of the whole world to the importance of such job, the problems firefighters might face and health problems they might be exposed do during their daily work. Finally, they have to offer those firefighters with the needed resources and clothes in order to be able to protect themselves well ag ainst any danger. References   Metro Graphics. (2001). Emergency Department Response to Hazardous Materials Incidents. Retrieved from atsdr.cdc.go: https://www.atsdr.cdc.gov/MHMI/mhmi-v2-2.pdf NATIONAL FIRE PROTECTION ASSOCIATION. (2001). HAZARDOUS MATERIALS CLASSIFICATION SYSTEMS . Retrieved from atsdr.cdc.gov: https://www.atsdr.cdc.gov/MHMI/mhmi-v2-a.pdf Sandoval County Fire Department. (2013, Dec). Hazardous Materials Awareness: Self-Study Guide. Retrieved from bosqueschoolshaw.weebly.com: http://bosqueschoolshaw.weebly.com/uploads/2/2/9/0/22907224/scfd_haz_mat_self_study_guide.pdf

The Power of Language in Shakespeares Othello Essay examples -- GCSE

The Power of Language in Othello      Ã‚   In Othello, Shakespeare explores the relationship between words and events. Spoken thought, in the play, has all the power of action; speaking about an event will make that event become reality for those who hear - it will affect reality as if that event had taken place. Shakespeare demonstrates the power of words poignantly through Othello's monologues. Othello struggles with the reality that Iago creates for him. When Othello speaks, he reveals that he is unable to stop himself from carrying out acts that Iago's and his own words have prophesied and initiated. Othello's monologues further demonstrate that even the knowledge of the power of words cannot protect the characters from the consequences which the words demand. Speaking about an event is prophecy in Othello, but it is more than just an objective foretelling of the future. Words become the all powerful initiators of action, once spoken they cannot be counter-acted , they alone determine the course of the future. Othello's monologue before he murders Desdemona is an excellent passage to study Shakespeare's thesis of how words relate to action. 7  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Put out the light, and then put out the light! 8  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   If I quench thee, thou flaming minister, 9  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   I can again thy former light restore 10  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Should I repent me.   But once put out thy light, 11   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Thou cunning'st pattern of excelling nature, 12   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   I know not where is that Promethean heat 13   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   That can thy former light relume: when I have plucked the 14  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     rose 15  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   I cannot give it vital growth again, 16   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   It needs must wither. Ãâ€"   (Othello, 5.2.7-... ...d the destinies of others. Shakespeare's language in all of his writing is incredibly forceful, but in Othello he makes a statement about the powerful impact the spoken word has on reality. It is a message of responsibility and warning, Othello is a tragedy of powerful words spoken wantonly. Works Cited and Consulted Campbell, Lily B. Shakespeare’s Tragic Heroes. New York: Barnes and Noble, Inc., 1970. Di Yanni, Robert. â€Å"Character Revealed Through Dialogue.† Readings on The Tragedies. Ed. Clarice Swisher. San Diego: Greenhaven Press, 1996. Reprint from Literature. N. p.: Random House, 1986. Muir, Kenneth. Introduction. William Shakespeare: Othello. New York: Penguin Books, 1968. Shakespeare, William. Othello. In The Electric Shakespeare. Princeton University. 1996. http://www.eiu.edu/~multilit/studyabroad/othello/othello_all.html No line nos.

Motivation Theories Essay

A couple of decades ago, the topic of motivation were just another term in the books of managers trying to implement behavioural techniques on their employees. Give perks, give monetary benefits, performance rewards and employees are bound to be motivated – as simple as that. But gradually as the years passed by, as people began to move out of the shackles of monotonous, menial work environments, there was a radical shift on how management studies began to view motivation. There were debates, lectures, psychological-social experiments and theories which suddenly threw the old concepts aside and brought in new ones. The topic became a cynosure of all management, scientific and economic studies – a topic which was deemed simple suddenly became a complex monster without which, the workplace culture was poised to be threatened. Employees, after all, are the biggest assets of organizations – and motivation is what keeps them going. This paper will explore why the different motivational theories are important and break away from the usual old age concept of motivation and show it as the world is viewing motivation nowadays. The idea is to generate a certain amount of interest and debate in the topic (otherwise relative) so as to obtain a clear understanding as to what might be the underlying reasons for employee motivation. Motivation Theories Assuming that the reader already knows what motivation is, have known about the various popular motivation theories and can distinguish between the various motivational theories and the literature surrounding them; it has been observed how the traditional motivational theories of Maslow have almost vanished from the experiments and recent research papers, whilst laying emphasis on job environments and social evaluations. As the global market moves through recurring waves of economic slowdown and instability, more organizational changes have occurred leading to fluctuations in employee satisfaction and the way workers view their jobs. Motivation, clearly, has been a challenge. Leaving aside the various theories, basic motivational factors such as compensation rewards, innovative performance evaluation methods, the nature of work, organizational changes and socio-political structure have been evolving over the past few years and that has a direct impact on motivation. Among all the theories, the one which stands out (and is probably relevant) is Herzberg’s motivator –hygiene theory, which divides the concept into two parts – the motivator factors and the hygiene factors. While job satisfaction and work autonomy contribute to the ‘motivator’ factors, ‘hygiene’ factors constituted of pay and performance. Herzberg deduced that the insufficient hygiene factors lead to de-motivation and the motivator factors like job enrichment contribute to motivation. This is in compliance with the Hackman and Oldham’s theory of job enrichment which talks about increasing motivation stemming from skill identity, autonomy, task significance and job purpose. Deci & Ryan’s model talk about the similar aspects, giving rise to the notion that extrinsic motivational factors (factors outside work like pay, performance compensations, rewards) directly oppose the intrinsic factors (job satisfaction, challenging tasks, etcetera). While it is completely baseless to say that monetary rewards, i. e. xtrinsic factors do not work, it has been observed that insufficiency of such factors lead to extreme de motivation. On the flip side, intrinsic motivational factors work only if the work is challenging enough to engage the interest of an individual wherein the job has a psychological impact on the skills of the employee. [1] New Theories and Experiments As we usher into newer business environments, new theories and experiments have cropped up which are causing a paradigm shift in the way the world looks at motivation. The most popular which are used in business organizations are the carrot and stick approach [10] where colloquially employees are given ‘carrots’ as rewards and ‘sticks’ for reprimands. This consequently produces desirable and undesirable behaviours among employees who perform mechanical and process oriented jobs as in the service industry [13] . However, playing by the rules of the motivation theories, there have been an opposition to this and there was an approach constructed around the concept of intrinsic motivation when it comes to jobs which require creativity and rudimentary cognitive skills like building new products. Among the most famous ones are the performance of the candle experiment (see Appendix 1) with a three groups of people where each group was given varying monetary rewards to solve the candle problem [6]. The result shows how the motivation through monetary rewards falls flat in the face of creative and cognitive jobs. The same has been elucidated Author Dan Pink in his bestseller book about motivation, Drive [14]. A similar experiment was performed by LSE economics who concluded that â€Å"†¦ financial incentives can result in a negative impact on overall performance† [4]. As the topsy-turvy war between various motivation theories continues, there are companies who have exemplified intrinsic motivation by providing autonomy to their employees to motivate them – Google, Atlassian, Wikipedia are just among the few examples. This display of being able to motivate their employees has led to these companies being the stalwarts in their respective industries. Accountability and autonomy has been redefining motivation theories all across organizations in the Western world [3]. However, across industries, organizations have been still trying to motivate their employees through rewards and monetary benefits while ignoring the age old basics of the intrinsic motivation theory. Motivation in an economic crisis The fire test for managers concerning this subject comes during an economic downturn when employee motivation is at an all time low. Organizational behaviour theory suggests the usage of three models: The Authoritarian model is used by most firms worldwide involving trying to control processes and bring all the resources in order through downsizing. However, this only leads to a substantial decrease in employee motivation. The IT service industry in India and other parts of Asia has been using this model during economic slowdown. This can be traced back to the roots of the Indian society which is built on a more authoritarian culture [11] . As the IT service industry is a more process oriented job, the managers mostly try to balance the company profits with resource downsizing. Interestingly, this industry sector also successfully uses the ‘carrot and stick’ approach to motivate their employees. The Paternalistic model tries to build up on the social protection of employees by gaining their trust and their willingness to continue with the company. This does not dampen motivation but does not elevate employee motivation enough to bring the firm out of crisis, as the employees are not encouraged to improve their skills. Russian firms in the 1990’s used this model to control the economic downturn but failed miserably as the employees were not motivated and it also accentuated the crisis situation. Based on Rensis Likert’s Supportive relationships principle, the Supportive model recognizes the employee as the most important member of the firm, which in turn is likened to a social system [2] . Probably the best form of motivation during a crisis would be the supportive relationship principle wherein people’s outlook towards economic barriers are used to overcome the crisis, hence changing their attitude towards job satisfaction and organization commitment by discovering growth opportunities, giving the employees ideas to foster company profitability and minimizing their professional crisis [5]. Motivation in IT industries – Asian vs. Western As the world is being swept by technological advancements, the IT sector has been in the boom and has been defining the trend in economic patterns. Considering the IT industry, in Asian markets such as India or the Philippines, where the industry is more service oriented, the motivation model is completely different from that which is used in the Western world. Western IT companies, which are more product based, do not follow the age old motivation theories. These theories like Maslow and Taylor of trying to influence workers and employees with fat salaries have been adopted by organizations which have an Indian base. However, the Indian companies which deal with the IT service industry address the needs of the employees in a more radical and structured manner as these companies understand the needs of the employees better than the Western companies with a presence in India. The dichotomy of the East-West cultures force organizations to take various approaches to the subject of motivating employees. In India, the BPO and the IT industry, which mostly dominate the economy, is heavily dependent on people, hence the motivational approaches are as important as the job itself [12]. The industry also shows a large spike in attrition as past trends have shown arising out of factors mainly because the employee is not motivated. An attitude study was conducted by Robbins to find out behavioural patterns of employees in BPO industry and to find out whether redesign of work, autonomy and restructuring teamwork and feedback increase satisfaction at the workplace, which in turn results in higher performance and motivating employees. The results were surprising as it was found that there was no relationship between job characteristics and motivation. Instead it was found that BPO workers were motivated to work as long as their salaries and financial demands were being met [9]. This technique is adopted by a lot of multinational companies which establish their BPO base in Indian and Philippine market. However, the Indian companies in the IT sector take a different approach by addressing the working conditions (like graveyard shift benefits), social concerns and standard of living of the employees. This is provided, not only by monetary benefits, but also by work time flexibility, autonomy, purpose and a sense of belonging. Surprisingly, this is the same strategy which is used in the western culture to motivate the employees. In Malaysia, where the service industry is one of the most emerging markets in Asia, there are several push and pull factors which affect employee motivation, which in turn affects the high rate of attrition in this sector. Studies in the Malaysian IT service market have concluded that though compensation and rewards have been the primary methods to motivate employees, work and job purpose are also seen as among the various pull factors which affect it [7]. Recently, however, international businesses have been restructuring and redesigning their reward and motivation scheme to address the local culture of Asian countries, aligning them with those of the Western cultures. Conclusion Motivation, as we see, is not just about trying to encourage employees with rewards and benefits. A lot of psychological and social aspects are intertwined with the way motivation works. All the motivational theories are bound to clash against each other as organizations are changing the way they look at employees and their needs. Managers need to be aware of the fact that employees are not just assets and treat workers with a sense of belonging. As globalization is turning a page, managers have to keep in mind how the workers react to workplace environments and how they can be motivated to shape up organizations and industries, on a whole by inducing creativity and encouraging them to look at the broader picture existing in businesses.